We worked with their MD Craig Sellers on a news bulletin concept that would promote the personal approach of the company by using Craig and his 11-year-old daughter Chloe as the presenters of the videos. Craig's research showed that women tend to choose the design of fixtures and fittings in the home so we all felt that this 'family' approach would appeal to their online customers and aid them in their search for the products they need.
Little Wonder wrote the scripts and following approval from Craig, the videos were filmed over a day at Hammerhead TV in Heaton Mersey, Stockport (thanks to our good friends John, Emma and the team). We shot the videos using our Sony EX1R HD camera against green screen. We then edited the films using After Effects in post production to add product shots and graphic information.
Craig proved to be instantly at ease in front of the camera imparting his specialist knowledge on the products. Thrust in front of a camera and lights with pressure to remember her lines, Chloe was a complete star and a presenting natural so we're confident that she will one day succeed in her ambition to be a TV presenter. Just remember Chloe, it all started here! The series of videos can be viewed on www.lovehandles.uk.com
